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hjc joins the Integrated Marketing Advisory Board (IMAB) For Nonprofits

Mike Johnston has recently been announced as chair of a new advisory board. At hjc, we’re always pushing our clients to build integrated fundraising campaigns. That’s why we’re excited to announce that we’ve recently joined forces with eleven other organizations to create the first-ever Integrated Marketing Advisory Board (IMAB) for the nonprofit sector. Other participating organizations include Amergent, Avalon Consulting Group, Barton Cotton, CDR Fundraising Group, Convio, Donordigital, Grizzard Communications, Merkle, Russ Reid, SCA Direct, and THD. Read More →

Download “Online Fundraising” book chapter from “Excellence in Fundraising”

Blitzkrieg in German. Lightning War in English. And no, this is not an article about war. But I’m going to use the analogy, which is a difficult one to make in the charitable sector, but hear me out.

War is a grand yet tragic exercise in human history. Yet, out of the insanity and futility of war there is genius (albeit misguided) in creating new ways of doing things.

You’ve probably heard of the word blitzkrieg. The word is attached to an integrated approach to warfare created by the German Army prior to the Second World War and was executed with frightening success at the start of the Second World War. It was a new model that closely connected tanks, soldiers, airplanes, artillery and other methods of warfare. In the past, cavalry, archers, knights, pikemen, etc would be used side by side but separate.

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Donation form shake-up

Donation forms. Let’s face it, they can be boring. They can leave the donor frustrated, uninspired, disenchanted.  But with more and more flexible technologies, your imagination is the limit and there is no excuse for boring donation forms anymore! That’s why we had so much fun working on these two fun donation forms for Humane Society International this holiday season.

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New service from hjc: On the Move media advertising

hjc is pleased to announce a new media service for our clients: On the Move. We have partnered with The Hollywood Minute to provide charitable spots on Canada Coach’s twenty-minute on-board programming segments, on their 250+ buses. These segments are silent and are mostly filled by The Hollywood Minute’s content, and run once each hour.

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President’s Message – January 2012

I’ve made myself a resolution for the new year and that’s to redouble my efforts to bring our clients the best digital and integrated fundraising practices from around the world in 2012. It’s not only the commercial world that is seeing an acceleration of new ideas, products, and a speed-to-market that is mind boggling but it’s happening in the fundraising world. I’ve made a commitment to spend time in Nordic countries later this spring and summer. I’m sure I’ll be bringing back mobile phone case studies to rock your world.

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