Twelve years ago I asked some of the best direct response fundraisers to write about their craft and balance their thoughts on traditional channels and new ones. I’ve gone back and grabbed a few thoughts from Fran Jacobowitz, CFRE, and Kay P. Lautman, CFRE: Read More →
How do you choose the right direct mail agency? The current reality is that we are operating in a much more integrated direct response fundraising world (as seen through our Next Gen report) and that means we need to be very careful about who we choose to run our direct mail programs. Read More →
We’ve all done it – you open your inbox excited to see that beautiful email designed to grab your attention and then suddenly: disaster. The images don’t line up. The text spacing is off. Everything is broken.
Well, chances are whoever produced this email wasn’t aware of the resurgence of some old design and coding trends. This article will focus on two of them: the production of emails using tables, and the print-based layout design. Read More →
This month we had the chance to chat with Gary Rubin, Vice President of Advancement at Towson University in Maryland. We wanted to ask him a few questions about integrated marketing and fundraising – and about his lounge singing. Yes, you heard us right! Read More →