Fundraising in the 21st century is more demanding. Donors of all ages (from Gen Y to Matures) use all channels to make donations to the organizations they care about.
It’s no different for your non-profit organization.
That’s why hjc constantly emphasizes that online fundraising, websites and social media activities should be intimately and carefully coordinated with other channels (phone, mail, text, event) and other methods of fundraising (OTG, pledge, symbolic, monthly, middle, major and planned giving). Read More →