Does your organization really need a responsive website?

Does your organization really need a responsive website?

It seems like everybody is talking about the importance of responsive web design. But for non-profit organizations, it’s hard to know whether this is just the latest technology buzzword or if it’s actually the real deal.

Well, I’m here to tell you in this article that it’s absolutely the real deal. Why?

A full 23% of adults admit to actually cursing out loud at their phone when a mobile site does not work. People expect websites on their mobile device to “just work”.

It’s not just that though. Sometime this year, the number of users accessing the internet from a mobile device is expected to overtake users accessing the internet from a computer.  That’s huge.

Not only are more and more people using their mobile device to access the internet, but their expectations of the mobile experience are soaring as well.  For example: 66% of users find mobile sites through a search engine. If they’re not happy with the experience when they get there, 79% say they’re likely to go back and search elsewhere. Overall, these folks are five times more likely to abandon their task altogether. It’s really important that your website “just works” on mobile.

What does responsive design actually look like?

Many organizations, both big and small, have already realized the importance of responsive design and have built new websites that cater to mobile users. Here are just a few examples of what a responsively designed website can look like (be sure to adjust the size of your browser window or visit the sites on your mobile device to get the full experience):

How do we know responsive websites make a difference?

After implementing their responsive design, Regent College saw a whopping 99% increase in unique visitors, a 77% increase in page views and a 63% increase in online applications. The results speak for themselves.

How do you actually get started on making your website responsive? 

Here are a few tips to get you well on your way:

  • Measure your current website traffic from mobile devices.  Without an understanding of what your current mobile traffic does on your website, you won’t know what impact your responsive design could have.
  • Think about making your site responsive as part of a larger site redesign as opposed to working backward from your current design.  You will save yourself many headaches and ultimately produce a better website experience this way.
  • Start with the mobile experience first, and then build out. It will always be easier to add to your website than to take away.
  • Don’t have the time or resources to commit to a full responsive website redesign?  Begin by focusing on certain key pages only (like we recently did with SickKids).

If you need any help developing a responsive design strategy or have any questions at all please feel free to get in touch with me: mark.mcgrath@hjcnewmedia.com. I’m always happy to help!


posted on Mar 28

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