The Next Generation of Canadian Giving

The Next Generation of Canadian Giving

A few months ago, hjc and partners Convio and Stratcom released a report on Canadian giving trends. The Next Generation of Canadian Giving is a study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Civics.

Check out the interesting analysis of the study by Zak Bailey of Princess Margaret Hospital Foundation in Toronto.

Zak uses the report as a springboard to look backwards in order to understand what these four donor groups might look like ten years down the road and what it might mean to the future of fundraising and philanthropy.

Check out the original report here > http://www.hjcnewmedia.com/nextgencanadiangiving/


posted on Mar 08

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