This Year in Peer-to-Peer: Five Great Things

This Year in Peer-to-Peer: Five Great Things

There are lots of elements that make up a great peer-to-peer fundraising campaign, and this year, the good people in the non-profit sector have pulled out all the stops. Here’s my top five round up of all things peer-to-peer, including a few things that are close to my heart.

5. The Campaigns

I recently learned of the Sober October campaign: a peer-to-peer initiative where participants pledge to give up alcohol for a month while raising money for charity. While some folks are prepared to take up the challenge of running or cycling for many kilometers, other people prefer giving things up in support of good cause. Check out Going Sober for October for MacMillan Cancer Support in the UK and Canadian Cancer Society’s Sober October Canada.

4. The Tools

Non-profits are taking advantage of increased options for peer-to-peer fundraising software. Whether you’re a small shop looking to take your walk online or you’re exploring your peer-to-peer technology options, there are tools out there to meet a variety of budgets. Options include: CauseVox, DonorDrive, Give2Gether, Gift Tool Pledgeathon, Stay Classy and TeamRaiser to name a few. Do your research and find the best fit for your organization!

3. The Younger Crowd

I remember getting my start in peer-to-peer fundraising: rewind to grade school when I was asking my family and neighbours to sponsor me in Jump Rope for Heart or the MS Read-a-Thon. School kids today are still participating in these campaigns, with the tools having moved from paper pledge forms to online personal pages. Generational giving is important to fundraising and one day some of these kids will be making major gifts and leaving legacies. Keep up the good work young philanthropists!

2. The Challenge

The Ice Bucket Challenge cannot go unmentioned. What a huge success for the ALS Association and peer-to-peer challenge fundraising in general. Plus without the success of the Ice Bucket Challenge, we would not have seen so many great celebrity videos, including Patrick Stewart’s version.

1. The Inspiration

When planning participant recruitment and engagement, it helps to put a face to your strategy. When I need some fundraising inspiration, I think about my parents. My mom is the captain for our family’s Light the Night Walk team and will not stop asking for pledges until she reaches her fundraising goal. My step dad is a motorcycle enthusiast and participates in the Bad Ride ever year. They both volunteer on committees to help local peer-to-peer events run smoothly. Who inspires you?

Want to chat peer 2 peer? You can reach me at tara.irwin@hjcnewmedia.com


posted on Nov 18

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