Two Beautiful, New Symbolic Gift Campaigns

Two Beautiful, New Symbolic Gift Campaigns

Symbolic giving is a great way to engage current supporters and find new donors. At hjc, we get to help non-profit organizations, like our friends at the Ontario SPCA, create and expand their mission-related online gift catalogues to ensure that they capture hearts and donation dollars during the holiday season. And, the Sunshine Foundation of Canada proves that symbolic giving isn’t just for the holidays. Their brand new symbolic giving campaign is engaging individual donors like never before.

Check out these symbolic gift campaigns below:

Sunshine Foundation’s DreamLift Gifts

The Sunshine Foundation of Canada makes dreams come true for children living with severe physical disabilities or life-threatening illnesses. Their Sunshine DreamLift program transports a plane full of children to Disneyworld and back in one day. The organization was looking for a way to create a stronger sense of community involvement and interest in the various cities across Canada that future DreamLifts were to take place.

DreamLift Gifts is the new public campaign, launched in September 2012, for the Sunshine DreamLifts. The concept is for donors to have the opportunity to “build the DreamLift day” through the purchase of symbolic gifts. Each gift relates directly to the real experiences felt by the kids during a DreamLift day at Disneyworld.

hjc helped the Sunshine Foundation of Canada with the strategy for the campaign microsite, and created a marketing and media plan that could be used for each DreamLift city market. Our role also covered the design, copywriting, web development and Artez shopping cart implementation for the campaign microsite.

Click the thumbnail to view the campaign site


Ontario SPCA’s Paws & Give

Our friends at the Ontario SPCA have launched their newly redesigned Paws & Give  site. This online symbolic giving catalogue features great gifts for the holidays and showcases other ways to help make a difference for animals across the province. If you’re looking for a specific way to give, you can browse gifts by department: Rescue & Relief, Animal Welfare, and Shelter Health & Wellness.  Or you can always choose the Gift of Greatest Need from within any department.

Donors have the option of notifying the gift recipient by sending an eCard, Mailed Card or a Printable Card to print and customize at home. A Paws & Give donation is a great way to send a gift to a friend or loved one and support important animal welfare work in Ontario.

hjc worked with the Ontario SPCA on updating the landing page design with a fun scene that helps to highlight the gifts by department and seasonal gifts. The images and featured gifts can be customized depending on the season!

To start browsing now visit

posted on Oct 16

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