At this time of the year, most people aren’t even thinking about the holidays, but for nonprofits and charities, this is peak time for planning and executing holiday campaigns.
This is not only the busiest time, but for most organization it’s the time they can expect to receive many of their largest donations. Nearly 20% of all annual online donations are made in December, and donors tend to give 80% larger gifts during this month too. (Classy: http://www.classy.org/)
Hjc has developed a simple 5-Step Guide on how to be ready to maximize on your holiday campaign:
1. Optimize your homepage
Your homepage is often the first online touch point for most people aside from online ads.
Make sure there is real estate saved above the fold for your holiday campaign that helps get your supporters exited while providing details of the goals, and how the donations will be used.
Read More →