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Let Data Lead the Way

For most of us, January is about creating overly ambitious New Year’s Resolutions and then quickly realizing how unrealistic they were in the first place.
But now it’s February! Your holiday campaigns are all wrapped up and at this point you’ve (hopefully) had some time to analyze your 2014 marketing, communications, and fundraising results. What strategies worked? Which tactics should you do more of this year? What are you confident that will you never, ever try again?
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posted on Feb 03 No comments yet

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President’s Message

“Being better at what we do.” How’s that for a trend to follow in 2015. I think it’s the rise of better management tools and techniques that will make the biggest impact in 2015. Whether it’s the balanced score card, strategy map, journey mapping or whatever approach we’ve brought across from the commercial sector, it means we are finally getting done to the hard work of connecting the dots in our organizations. It’s not about kicking another direct mail piece out of the donor but having a thoughtful journey map and back end to truly love, keep and nurture the donors we find.
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posted on Feb 03 No comments yet