Integrated Marketing Success Story

After suffering a decline in numbers of donors and total revenue for a number of years, TVOntario enlisted the help of partner agencies, hjc, Harvey McKinnon Associates and Chris Carter Marketing. In September 2010, we embarked on a joint journey to develop an integrated fundraising strategy and have been working together to execute it.

Read this case study to find out how TVO went from fundraising decline to a 26-40% increase over the previous year! Read More →

posted on Feb 27 No comments yet

Integrating eCommerce at the Ontario SPCA

The Client: Ontario SPCA

Through its province-wide network of 50 plus Communities, the Ontario SPCA is one of the largest, most responsive animal welfare organizations in the country, providing care and shelter for tens of thousands of animals every year.

hjc has been working with the Ontario SPCA since 2009, most recently helping to build out components within their new integrated fundraising technology platform.

Read More →

posted on Feb 27 No comments yet

Case Study: hjc and Covenant House Vancouver

hjc and Covenant House Vancouver (CHV) started working together in August 2011. Since collaborating, hjc has created two year-end online holiday campaigns for CHV.

In both 2011 and 2012, the online holiday campaign was a huge success. In 2012, the campaign built on the creative concept that was developed the year prior, sharing a youth’s story of life on the streets and how CHV became a place of refuge. The online campaign was integrated with their direct mail and radio programs. Read More →

posted on Jan 31 No comments yet

5 Cancer Organizations, 5 Holiday Campaign Results, 1 Chart

Pulling data and holiday campaign info from 5 different cancer related organizations, we put together a chart to see what makes a successful holiday campaign, and we wanted to look at what was happening throughout the industry. After all, comparing and contrasting always helps to make improvements! As you take a look at the chart, keep in mind that variables such as size and quality of list, timing, etc. will all affect results as well. Read More →

posted on Jan 31 1 comment so far

Case Study: hjc and San Diego Humane Society

hjc started working with the San Diego Humane Society in July 2012. We immediately saw that they already had a best practice year end campaign in place.  Read More →

posted on Jan 31 No comments yet