Meet the Team: Daniel Abercrombie, Creative and Design Manager.

Meet Dan, our Creative Head at hjc:

1. What makes hjc unique as an agency?:
hjc is unique in that we combine the fast-paced agency work ethic with a family-like feel, and bring it to the nonprofit sector. We’re also able to help many clients achieve their needs by using a holistic, integrated approach that produces effective results. At hjc, we love reminding you that we don’t work for you, we work with you.

2. What’s your role at the agency?
My role is Creative and Design Manager. I am responsible for leading a successful creative process both internally and with our clients, as well as executing day-to-day work designing pretty (and functional) things.
3.  What 3 quick design tips would you offer to non-profit/charity clients:
1) Remember every design problem is unique. We encourage you to find examples of existing projects you like, but what works for that, may not work for your organization.
2) Design for the future. It is very important to produce a modern looking (and working) design, as your goal should be to stay relevant for years, not months.
3) Be visual in your storytelling.  Think outside the box of “words are the only way to tell your story”. That being said, it’s important to think of design and copy as a single cohesive unit, not two separate things.
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posted on Aug 14 No comments yet

An Interactive AND Fully Responsive Microsite:

LISTEN TO THAT WHEEZING SOUND. That huffing, puffing, hacking, and crackling is the sound of a country literally gasping for air. Over 2.4 million of us have lung disease, a sobering number that threatens to soar by 50% over the next 30 years.  

In an effort to tackle this issue, the Ontario Lung Association (OLA) has launched a major campaign to raise awareness around lung disease. They first developed offline material that was distributed to local organizations, researchers, hospitals and internal stakeholders in an effort to start the conversation about collaborating to research issues related to lungs.

Following best practices, the campaign is multichannel. OLA worked with hjc to develop a completely responsive campaign microsite with the same look and feel as the offline material. Enter, Breathing As One.

With this site, they’ll be able to reach a greater number of people within their defined audience than they would if they only used one channel. Not only have they taken a key offline element online, the microsite is entirely responsive. It’s pretty impressive, especially when you consider that it’s interactive.

Having a responsive site is more important than ever and will continue to be as more and people use smartphones or tablets. launched in April at a conference, and was well received at OLA’s exhibitor booth. OLA provided iPads and tablets so that people could experience the microsite and explore it on-site.

As it is, the microsite functions as an information hub and acquisition tool where people can sign up for updates.

Alisha Ecker, Strategic Partnership Manager at OLA, said, “[] was a key conversation starter with many potential partners and major donors and will continue to be a driver as we roll out our campaign strategy.

In Phase 2, OLA will work with hjc to build on the initial campaign to reach current and prospective donors. This phase will include additional content pages and opportunities for people to donate to fund this ever-important research.

posted on Jun 02 No comments yet

Plan Now for Your End of Year Campaign

Don’t wait to start planning your holiday giving ask! With your summer vacation booked, it’s time to start planning.

To help you get a head start, check out the tips and questions in this article. They’ll help you plan early so you stand out at holiday time – not blend in. Read More →

posted on Jul 18 No comments yet

Does your organization really need a responsive website?

It seems like everybody is talking about the importance of responsive web design. But for non-profit organizations, it’s hard to know whether this is just the latest technology buzzword or if it’s actually the real deal.

Well, I’m here to tell you in this article that it’s absolutely the real deal. Why? Read More →

posted on Mar 28 6 comments

Old Design and Coding Trends Making a Comeback

We’ve all done it – you open your inbox excited to see that beautiful email designed to grab your attention and then suddenly: disaster. The images don’t line up. The text spacing is off. Everything is broken.

Well, chances are whoever produced this email wasn’t aware of the resurgence of some old design and coding trends. This article will focus on two of them: the production of emails using tables, and the print-based layout design. Read More →

posted on Aug 18 No comments yet