While most of the world is ramping up for Black Friday, nonprofits are gearing up for year-end fundraising. As our metrics show, the majority of fundraising revenue for the year will be made during these last two months – and – having a plan is crucial for success. You’ve probably already prepared a killer year-end plan, but we thought we would share a few powerful segmentation ideas to boost your upcoming email appeals. Read More →
Whether it’s a friend, family member, or even the Gap after your last purchase, there is nothing that stands out in your inbox more than communications that are tailored to you.
This theory applies tenfold when the correspondence is coming from a charity, who must be very mindful of ensuring that each of their communications caters to the specific audience they’re targeting. After all, a charity’s email list is their key to building relationships, retaining their constituents, and getting donations.
Here at hjc, we have been supporting American Heart Association (AHA) with their email deployment, working with them to tailor both content and imagery for up to eight different audiences, which range from non-supports, donors, to advocates.
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