8 Tips to Help You Plan Your Holiday Campaign

There‘s been a lot of talk about the holidays at the hjc office in Toronto and it’s not because we’re all planning vacations! It’s quite the contrary, actually. It’s already holiday campaign planning time for a lot of our clients so we’ve put on our Santa hats and are working like elves to get prepared.

Aren’t you?

Maybe you’re overwhelmed and don’t know where to start? Or maybe you’re still in the IT’S-STILL-SUMMER-I-REFUSE-TO-THINK-ABOUT-THE-SNOW kind of mindset? Either way, this might interest you. Read More →

posted on Aug 22 No comments yet

Case Study: hjc and Covenant House Vancouver

hjc and Covenant House Vancouver (CHV) started working together in August 2011. Since collaborating, hjc has created two year-end online holiday campaigns for CHV.

In both 2011 and 2012, the online holiday campaign was a huge success. In 2012, the campaign built on the creative concept that was developed the year prior, sharing a youth’s story of life on the streets and how CHV became a place of refuge. The online campaign was integrated with their direct mail and radio programs. Read More →

posted on Jan 31 No comments yet

Three must-haves for your best holiday campaign ever

The last three months of the year mean more to most charities than any other time of the year. Even if your organization brings in enough funds during the holiday season to sustain you through your 9 month fundraising drought (and even if your situation isn’t so extreme), you could be missing out on revenue, new supporters, or creating stronger bonds with donors.

These are three must-haves for your best holiday campaign ever.

Read More →

posted on Aug 23 No comments yet

Old Design and Coding Trends Making a Comeback

We’ve all done it – you open your inbox excited to see that beautiful email designed to grab your attention and then suddenly: disaster. The images don’t line up. The text spacing is off. Everything is broken.

Well, chances are whoever produced this email wasn’t aware of the resurgence of some old design and coding trends. This article will focus on two of them: the production of emails using tables, and the print-based layout design. Read More →

posted on Aug 18 No comments yet

E-appeals: when does too much become too much?

There was a time, not so long ago, that organizations would send out emails on an ad-hoc basis. These emails, sent randomly throughout the year, would feature a mixture of information, requests for action and requests for money with little thought put behind strategy for each email. We would never send direct mail in this way – so the question is why do we email in this way? Read More →

posted on May 04 No comments yet