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List Hygiene for the Digital Age

Email marketing is a cost effective and efficient way for non profits to communicate with donors and supporters. Email not only helps keep supporters up to date and engaged but helps brand the organization and strengthen it’s presence in the virtual marketplace. But with this growth comes concerns over list hygiene … how to ensure that you’re emailing the right people and getting the best results. List hygiene is a huge part of traditional direct response marketing but how can these traditional practices be modified and applied to the digital world? Read More →

posted on Mar 02 No comments yet