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8 Tips to Help You Plan Your Holiday Campaign

There‘s been a lot of talk about the holidays at the hjc office in Toronto and it’s not because we’re all planning vacations! It’s quite the contrary, actually. It’s already holiday campaign planning time for a lot of our clients so we’ve put on our Santa hats and are working like elves to get prepared.

Aren’t you?

Maybe you’re overwhelmed and don’t know where to start? Or maybe you’re still in the IT’S-STILL-SUMMER-I-REFUSE-TO-THINK-ABOUT-THE-SNOW kind of mindset? Either way, this might interest you. Read More →

posted on Aug 22 No comments yet

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How One Client Built Their Email List From Nothing

The Brahmananda Saraswati Foundation has been working to achieve world peace through a scientifically proven approach using Peace Experts who specialize in a highly advanced form of meditation. Intrigued? Check out their website to learn more. They’ve had a strong following in their own community but needed to reach outside their current audience. Read More →

posted on Jul 18 6 comments

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Plan Now for Your End of Year Campaign

Don’t wait to start planning your holiday giving ask! With your summer vacation booked, it’s time to start planning.

To help you get a head start, check out the tips and questions in this article. They’ll help you plan early so you stand out at holiday time – not blend in. Read More →

posted on Jul 18 No comments yet

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President’s Message

In the past, holiday giving was more generic and general. An email or direct mail appeal would go out in November. Predictably, it would talk about the special time of year and why someone should give to the worthy cause because of that special time. There was no specificity in the offer. The donor’s holiday gift was positioned as an extra generous thing to do at a special time of year.

This won’t work well anymore. Read More →

posted on Jul 18 No comments yet

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Build Your Email List Now

When it comes to your holiday campaign, we don’t want you to get the same results as you did last year. Even if they were good, great, or the best you ever had. We want you to do better – for your beneficiaries’ sake.

How are you going do that? Build your email list now. The fact is that the more people you have on your list, the more money you will raise*.  Ready to start list-building? Read More →

posted on Jul 17 2 comments