Case Study: hjc and Covenant House Vancouver

hjc and Covenant House Vancouver (CHV) started working together in August 2011. Since collaborating, hjc has created two year-end online holiday campaigns for CHV.

In both 2011 and 2012, the online holiday campaign was a huge success. In 2012, the campaign built on the creative concept that was developed the year prior, sharing a youth’s story of life on the streets and how CHV became a place of refuge. The online campaign was integrated with their direct mail and radio programs. Read More →

posted on Jan 31 No comments yet

5 Cancer Organizations, 5 Holiday Campaign Results, 1 Chart

Pulling data and holiday campaign info from 5 different cancer related organizations, we put together a chart to see what makes a successful holiday campaign, and we wanted to look at what was happening throughout the industry. After all, comparing and contrasting always helps to make improvements! As you take a look at the chart, keep in mind that variables such as size and quality of list, timing, etc. will all affect results as well. Read More →

posted on Jan 31 1 comment so far

Case Study: hjc and San Diego Humane Society

hjc started working with the San Diego Humane Society in July 2012. We immediately saw that they already had a best practice year end campaign in place.  Read More →

posted on Jan 31 No comments yet

Canuck Place Light up Their Lives

Canuck Place Light up Their Lives –

Every year during the winter holiday season, Canuck Place Children’s Hospice is lit up with thousands of lights. This annual tradition spreads joy and cheer to children and families who rely on Canuck Place programs and services through the holidays. The house has become a symbol of hope in the neighbourhood and the lights attract people from all over Vancouver.

This year, Canuck Place worked with hjc to transform this annual tradition into a signature holiday integrated campaign.  The heart of the campaign lays in a microsite designed to get everyone involved in the lighting of the house.

Supporters are given the opportunity to donate to light up the house. With this, they become part of the annual tradition no matter where they live. Once a donation is made, the donor is able to fill out a message that appears on the homepage in a light icon and in the message centre.

In addition to the message donors can leave to the families and staff at Canuck Place Children’s Hospice, they are able to send eCards to a loved one. ECards are one of the main drivers to donate during the holiday season as it enables individuals to make a donation in lieu of a physical gift.

The homepage was designed to be interactive for a visitor. The holiday light icons rotate personal messages from donors, a rotating sponsor banner showcases all sponsors who also have the opportunity to write their own message and with each donation, the Light up their Lives light counter goes up.  These interactive elements engage visitors to the website and create the feeling of participation in the lighting of the house.

To complement the microsite, an email series, online media, and partnerships with radio stations helps to drive individuals to the site. This new holiday campaign will help to enhance Canuck Place Children’s Hospice holiday giving and become a part of their annual holiday traditions.

posted on Dec 11 No comments yet

Three must-haves for your best holiday campaign ever

The last three months of the year mean more to most charities than any other time of the year. Even if your organization brings in enough funds during the holiday season to sustain you through your 9 month fundraising drought (and even if your situation isn’t so extreme), you could be missing out on revenue, new supporters, or creating stronger bonds with donors.

These are three must-haves for your best holiday campaign ever.

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posted on Aug 23 No comments yet