Email Marketing and Segmentation

Whether it’s a friend, family member, or even the Gap after your last purchase, there is nothing that stands out in your inbox more than communications that are tailored to you.

This theory applies tenfold when the correspondence is coming from a charity, who must be very mindful of ensuring that each of their communications caters to the specific audience they’re targeting. After all, a charity’s email list is their key to building relationships, retaining their constituents, and getting donations.

Here at hjc, we have been supporting American Heart Association (AHA) with their email deployment, working with them to tailor both content and imagery for up to eight different audiences, which range from non-supports, donors, to advocates.
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posted on Aug 21 No comments yet

Meet the Team: Daniel Abercrombie, Creative and Design Manager.

Meet Dan, our Creative Head at hjc:

1. What makes hjc unique as an agency?:
hjc is unique in that we combine the fast-paced agency work ethic with a family-like feel, and bring it to the nonprofit sector. We’re also able to help many clients achieve their needs by using a holistic, integrated approach that produces effective results. At hjc, we love reminding you that we don’t work for you, we work with you.

2. What’s your role at the agency?
My role is Creative and Design Manager. I am responsible for leading a successful creative process both internally and with our clients, as well as executing day-to-day work designing pretty (and functional) things.
3.  What 3 quick design tips would you offer to non-profit/charity clients:
1) Remember every design problem is unique. We encourage you to find examples of existing projects you like, but what works for that, may not work for your organization.
2) Design for the future. It is very important to produce a modern looking (and working) design, as your goal should be to stay relevant for years, not months.
3) Be visual in your storytelling.  Think outside the box of “words are the only way to tell your story”. That being said, it’s important to think of design and copy as a single cohesive unit, not two separate things.
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posted on Aug 14 No comments yet