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Millennials Online: Confirming and Refuting the Stereotypes

With the recent release of Achieve’s excellent Millennial Impact Report, we couldn’t help but think a little more about the millennial generation – what we know about how they interact with technology, and what we think we know about how they interact with technology. This generation is incredibly important for the long-term health of non-profit organizations, so we better figure out how we can best engage them.

Before we dive in, let’s take a step back and quickly talk about who millennials are. Millennials, also known as Generation Y, are typically defined as being born in the early 1980s up to the late 1990s. In our Next Generation of Canadian Giving report we define them as being born between 1981-1991. For Achieve’s report, they define a millennial as someone born between 1979-1994.

Now that we’ve got that out of the way… Read More →

posted on Aug 20 No comments yet