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It’s event season! Are you looking at the right KPIs?

Fundraising events are a predominant way that Gen X and Boomers are supporting charities. (See our Next Gen study with Convio). Are you prepared for the reality that middle aged and younger donors more and more ‘just want to have fun’ while raising money. And what’s more – Gen Z are now becoming some of our best fundraisers through events. Read More →

posted on May 04 No comments yet

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The Next Generation of Canadian Giving

A few months ago, hjc and partners Convio and Stratcom released a report on Canadian giving trends. The Next Generation of Canadian Giving is a study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Civics.

Check out the interesting analysis of the study by Zak Bailey of Princess Margaret Hospital Foundation in Toronto. Read More →

posted on Mar 08 No comments yet

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Next Generation of Canadian Giving Study is big news!

hjc’s latest contribution to research in the charitable sector is big news. The Next Generation of Canadian Giving study is our look at the charitable giving habits and attitudes of Canadian donors reveals how donors of different generations learn about nonprofit organizations, their preferred channels for engagement, the most appropriate channels for fundraising and who and what influences their giving decisions. Read More →

posted on Dec 22 No comments yet

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The Next Generation of Canadian Giving

Download the full report to see the data on how four generations of Canadians give, how they want to be involved with you and the implications for non profits trying to reach these distinct age segments.

posted on Dec 01 No comments yet