Fundraising events are a predominant way that Gen X and Boomers are supporting charities. (See our Next Gen study with Convio). Are you prepared for the reality that middle aged and younger donors more and more ‘just want to have fun’ while raising money. And what’s more – Gen Z are now becoming some of our best fundraisers through events. Read More →
A few months ago, hjc and partners Convio and Stratcom released a report on Canadian giving trends. The Next Generation of Canadian Giving is a study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Civics.
hjc’s latest contribution to research in the charitable sector is big news. The Next Generation of Canadian Giving study is our look at the charitable giving habits and attitudes of Canadian donors reveals how donors of different generations learn about nonprofit organizations, their preferred channels for engagement, the most appropriate channels for fundraising and who and what influences their giving decisions. Read More →