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Case Study: hjc and Covenant House Vancouver

hjc and Covenant House Vancouver (CHV) started working together in August 2011. Since collaborating, hjc has created two year-end online holiday campaigns for CHV.

In both 2011 and 2012, the online holiday campaign was a huge success. In 2012, the campaign built on the creative concept that was developed the year prior, sharing a youth’s story of life on the streets and how CHV became a place of refuge. The online campaign was integrated with their direct mail and radio programs. Read More →

posted on Jan 31 No comments yet

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5 Cancer Organizations, 5 Holiday Campaign Results, 1 Chart

Pulling data and holiday campaign info from 5 different cancer related organizations, we put together a chart to see what makes a successful holiday campaign, and we wanted to look at what was happening throughout the industry. After all, comparing and contrasting always helps to make improvements! As you take a look at the chart, keep in mind that variables such as size and quality of list, timing, etc. will all affect results as well. Read More →

posted on Jan 31 1 comment so far

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Are you forgetting about SEO?

Good fundraisers always try and ensure they are meeting the needs of their constituents. And in a day and age when your constituents are going online to look for you, meeting the needs of your constituents means making sure they can find you. That’s where search engine optimisation fits in.   Optimising means taking the necessary actions to ensure that when a constituent is Googling to find out how to support “x” issue, that your pages come up first.
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posted on Oct 06 1 comment so far