The Age of the Smart Phone
Mobile phones are quickly becoming the main interaction point between donors and nonprofit organizations. Who knew so many people would use smartphones? Certainly not the founders of Blackberry. They discounted the rise of the smartphone in the general population 5 years ago. It’s now estimated that their global market share will soon approach a new low of .03%.
That’s enough to focus every nonprofit in Canada and elsewhere on smart phones and engagement. In our groundbreaking study of Next Gen donors in Canada last year, it was found that already, 24% of Gen Y donors make smart phones the main way they interact with charities and 19% of Gen X donors make smart phones the main way they interact with charities.
Take a look at the case study of the Ontario Lung Association and see how responsive design helped get the word out – and make engagement more successful.
It’s time for all charities to invest in, and properly leverage, smartphones. This isn’t a bandwagon. If you’re not convinced, just look at Blackberry.