NTEN 2015 Wrap Up
Our visit to NTC in Austin this year was another one worth remembering. This year the conference was almost 2,000 people, showing the strong momentum in the digital channel amongst the non-profit sector.
At this year’s conference, I had the pleasure to announce the three winners for the International Marketing Advisory Board Awards. Congratulations again to Operation Smile, Ontario SPCA and Wounded Warrior Project. These best-in-breed organizations demonstrated thought leadership, integrated marketing and fundraising excellence in the sector.
The DoGooder awards were also announced and you can see all the winners here.
My colleagues Zach Zimmel and Heather McLean released and presented our 2015 Digital Outlook Report that we completed in conjunction with NTEN and Care2. One takeaway that was focused on during the presentation is the importance of integration of both content and staff and the positive effects it can have for an organization. Kathryn Richardson of Alzehimer Society of Ontario shared her experience on how she tackled integration and brought success to her program because of it.
One theme that continued to emerge at this year’s conference is the “personalization” of content for donors. CRM and online marketing technology continues to evolve in our sector now allowing us to offer up better personalization for our constituents to increase engagement and retention.
And as always, it was great to catch up with partners such as Blackbaud, Engaging Networks, Care2 and so many others.
NTC was a whirlwind, and we’re already looking forward to next year. Hopefully we’ll see you all then!
Paul St. Onge