Fundraising

Direct Response Online Fundraising Plan Integrated Fundraising Plan Email Fundraising Phone Friend

The Internet has become an accepted method of fundraising and is essential to providing supporters another way to give, especially when integrated with traditional methods such as direct response. By integrating fundraising goals, you can increase your impact on current and potential supporters and expect that to translate to an increase in support for your organization.

Direct Response

HJC offers three direct creative services: Rapid-Service, Hot-House Audit and Direct Mail Package Creative.

Rapid Service

Do you need a quick review before your direct mail campaign is launched?

Sometimes you're happy with your direct mail package, but it just needs an expert set of eyes to look over the copy or to make sure there are not any hidden mistakes. HJC can receive your creative material electronically and spend one hour reviewing the material. In return, you will receive our RAPID-SERVICE edits, comments, and suggestions in a one-page document. HJC will also spend 15 minutes explaining the recommendations, changes and improvements.

Hot-House Audit

Are you looking for a way to boost results?

Sometimes a direct response program needs an intensive, on-site sit down. This service relies on our senior creative people coming on-site and being sequestered in a room. After receiving the direct mail creative packages, The HJC team will spend two hours reviewing materials, making notes, and preparing a hart-hitting creative critique that is presented to the staff in the third hour. Organizations benefit from the collective knowledge of two creative experts and have a critique of the whole program.

Direct Mail Package Creative

Looking for fresh, innovative ideas for your direct mail creative?

Exceptional creative packages can make an incredible difference to any fundraising program. HJC will create a new package for any organization. The organization receives the complete package - the copy and the finalized artwork.

Online Fundraising Plan

Are you raising enough money online? Want to raise more?

HJC will help your organization develop a comprehensive multi-year online fundraising based on our experience guiding online fundraising activities for dozens of online organizations around the world. We will meet with you to discuss current and planned campaigns that can take advantage of the Internet and email as well as review your web site with an eye to enhance fundraising capabilities. You will receive a document that gives you a phased road-map to boosting your online fundraising results, including specific recommendations for developing your online donor base, improving online fundraising response and renewal rates, and identifying new technologies that will enhance your fundraising programs.

But we don't have to stop there. We can also work with you throughout the implementation phase, guiding the production, deployment and assessment of any or all elements of the online fundraising plan, in coordination with your staff.

Integrated Fundraising Plan

Are your online and offline fundraising activities working together to maximize your results?

HJC can help you create a fundraising plan, integrating real-world programs with online programs. HJC will receive current fundraising documents to review and will meet with you to discuss all current and planned programs as well as other fundraising goals. You will receive a document that includes review, analysis and recommendations. This plan can be adapted to mesh with any one, two or three year plans that currently exist.

HJC provides the option on whether or not you wish to involve us in the implementation of any general or program-specific recommendations.

Email Fundraising

Email is the next big thing in fundraising. Are you onboard already, or are you falling behind?

Email may be more important than your web site when it comes to raising money online. HJC has already helped organizations raise millions of dollars online, and we can help your organization develop email as a prime online fundraising tool. By carefully building your in-house email lists of friends, supporters, donors and volunteers, we can help you build the kind of capital base that will propel the success of all your online (and offline) activities.

HJC can help you start from scratch if need be, setting up your first email management system and building your list of email supports and prospects, or we can help you develop your existing email program. We can design viral (pass along) marketing campaigns and email capture tools to bring a steady stream of new email contacts into your email database. We can also design and execute email prospecting, renewal and conversion campaigns to bring new and increased donations into your organization.

Phone Friend

What happens when your organization uses a high quality, proven telephone support service to help your personal page fundraisers?

THEY RAISE MUCH MORE MONEY & YOU BUILD BETTER DONOR RELATIONSHIPS

What happens when you put together a firm that's been raising money online for 14 years with a telephone company that�s been innovating service via the telephone for 19 years?

You come up with PHONE FRIEND, a new telephone and online fundraising partnership to offer the most cost effective way to stimulate your online personal page participants to raise more money.

We have staff trained on all personal page fundraising tools
We have tested scripts
We have been doing online/offline fundraising for 14 years!