Interactive Marketing and Online Advertising

The only constant in the digital space is change, and hjc is here to help your organization capture the energy and manage the potential of digital for you. The interactive team at hjc are mavens of digital and users of technology – we pride ourselves on keeping up with cutting edge and bring our passion for new media to the forefront. We value the digital mix and bring multiple facets of online to you, from search to mobile and email to display, we are eager to mix it up for fundraising and branding success. hjc is excited to show you the ropes in:

Social Media and Reputation Management

From Facebook to Twitter, Blogs to Wikis – join the conversation and have your say! Keep an eye on what people think of you, we can help!

Social media is quickly becoming a vital tool – and adjunct – to most online and offline fundraising, brand building, advocacy, and communications activities.

Leveraging social media tools can provide many benefits to your organization, including, but not limited to:

An opportunity to build awareness/credibility from the very beginning
Pro-active method of brand management – opportunity to educate users
Generate greater website traffic
An opportunity to connect with and build rapport with an interested, targeted audience

hjc strongly believes that our integrated fundraising, communications, marketing, advocacy, and social network experience puts us in a unique position to help you move forward. We can help facilitate and lead your organization to a place where you raise awareness for campaigns; initiate brand-building activities and engage with those who want to connect to your mission.

Display Advertising

Banners and branding. Display ads when paired with search can give you 52% lift in exposure just one week in!

Email Marketing

Grow your list, engage on a personal level. Testing messaging and creative can secure a great email for you that readers will want to pass along!

Sponsorships and Microsites

Reach a major group of influencers, grow your brand and raise money!

Video Advertising

Better for engagement and unaided recall than TV!? Repurpose your DRTV and grab more eyeballs.

Search Engine Marketing, including optimization

Be top of mind at the bottom of the buying funnel, search gets results with great ROI.

Traditional Media

We are digitally driven and value the role of traditional media, let us work with your print, broadcast, outdoor and radio teams to plan, buy and execute a fully rounded campaign.