Find Your Fundraising Success in The Post-COVID World

What a year! No one foresaw the events of 2020 and how it would change our world forever. But there’s great news! Over the past 16 months, we’ve kept a close eye on the emerging trends and interviewed 16 food bank organizations about their unprecedented successes, all of which has been compiled into this report. So, download, read, and discover the opportunities, strategies, and tactics that will ensure you success for the foreseeable future!

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Opportunities

The right gameplan and tools to bring us closer than ever to ending hunger and poverty.

COVID was a double-edged sword for food banks. On one side, it increased the need of foodbanks everywhere, with economic hardships forcing more and more people to seek food support. On the other, it’s inspired an exponential number of people to support food banks, setting us up to fight hunger and poverty in our communities more effectively than ever…

Charts

Donors on File increased by 336%

The greatest opportunity food banks have this year is on full display here, with a 336% increase in new donors on file (over 13 times the growth in the previous year!)

126% increase in total # of active donors

With a 126% spike in Active Donors, your organization stands to benefit greatly – especially when you see last year’s increase was only 8%

Average Bequest Size: $46,389

An expected bequest size for foodbanks, but with the monumental increase in active donors, there’s never been a bigger opportunity for Planned Giving

Monthly Donors doubled and then some!

This huge 110% increase is all the evidence you need to see the revenue generation possible in future monthly stewardship

Fundraising Success

Utilize our findings and harness your opportunities to the fullest!

A monumental increase in one-time-gift donors. There’s been a serious increase in new donors. Are you ready to steward these new constituents’ support for years to come?

Digital adoption advanced by 7 years. With the increase of digital usage and donations made digitally, there’s no time more vital than now to invest in your organization’s assets and technology.

Planned gifts – an untapped opportunity. Average bequest sizes maintain their strength. However, with all these new donors, it’s time to start think planned giving. It will pay dividends in the coming years.

“Vaccinate” your future fundraising. COVID-19 showed us the importance of risk mitigation, so be sure your organization is protected from future risk.

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