Switching to Fundraise Up & Scaling Up Gift Processing and Recurring Donations
Children’s Health Foundation
CHF was seeking a scalable and efficient digital fundraising solution for their End-of-Year (EOY) campaign. Their existing platform had limitations, including:
- A complex checkout process that discouraged conversions
- Inflexible recurring donation options
- Limited insights into donor behavior and engagement
To maximize revenue and engagement, CHF needed a platform that could:
- Simplify the donor checkout process
- Encourage recurring donations
- Provide better insights and reporting
Real-time Processing
Fundraise Up worked with hjc to enable CHF to process payments instantly, ensuring a smooth donor experience and reducing donation drop-offs.
Recurring Gift Optimization
Fundraise Up’s enhanced recurring donation functionality significantly increased the number of monthly donors, securing a steady revenue stream for CHF’s programs.
AI-Driven Donor Insights
With Fundraise Up’s intelligent data analytics, CHF gained deeper insights into donor behavior, allowing them to optimize future campaigns and engagement strategies.
Improved Donor Experience
Fundraise Up’s frictionless checkout and diverse payment options—including digital wallets and ACH transfers—led to higher completion rates.
The collaboration between CHF, hjc and Fundraise Up went beyond just transactional improvements. The intuitive platform design enabled CHF staff to be trained faster and spend more time focusing on donor stewardship. Seamless integration with CHF’s CRM ensured data accuracy and streamlined donor communications.
- Increased donor engagement through streamlined giving experiences
- Stronger long-term revenue via an increase in monthly donors
- Faster processing and better tracking, improving operational efficiency
Key Metrics: Comparison of 2023 vs. 2024 Results
Increased average gift size
in 2024 compared to 2023
More donors opting into monthly giving
boosting long-term revenue
Higher donor conversion rates
a significant uplift in total donations
Reduced abandonment rates at checkout
improving the overall donor experience
Less time required to train staff
increasing efficiency in campaign execution
More seamless integration with CRM
ensuring better donor management
Fundraise Up – EOY Holiday Campaign Form & Lightbox
In the annual campaign for 2025, donations are up $36 per donor with FundraiseUP and 2025 online volume is up over 40% with the same number of campaigns and volumes being sent via email and social.
Fundraise Up – Lightboxes
Giving Tuesday
Nov 26-Dec 4
Holidays
Dec 5-Dec 26
Tax-Reminder
Dec 27-Dec 31