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Conversion Funnels

stJoes_case_studies
PROJECT

Conversion Funnels

Client

St Joseph’s Health Centre Foundation

Our Approach

We leveraged Luminate Online to create ‘personalized conversion funnels’ for past donors and newly acquired donors.

We did so by creating:

  1. Unique donation forms dependent on giving choice in Luminate Online
  2. Stories and pictures on each form that match the donor choice
  3. The ability to capture their interest level immediately.
The Result

Year Over Year Holiday Giving online increased by 342%.