PROJECT Conversion Funnels Client St Joseph’s Health Centre Foundation Our Approach We leveraged Luminate Online to create ‘personalized conversion funnels’ for past donors and newly acquired donors.We did so by creating:Unique donation forms dependent on giving choice in Luminate OnlineStories and pictures on each form that match the donor choiceThe ability to capture their interest level immediately. The Result Year Over Year Holiday Giving online increased by 342%.