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Digital Survey

PCRF_case_studies
PROJECT

Digital Survey

Client

Palestine Children’s Relief Fund

Uncovering larger gifts and building pipelines

Hand in hand with emails, social, and direct mail, hjc also works with PCRF to leverage digital survey work (and other data analysis) to build highly efficient larger gift pipelines.

One month ago, hjc sent out a digital survey (improved since our first survey for Sick Kids 14 years ago) that uncovered the following:

  1. 127 people who self-identified to give a major gift
  2. 19 new charitable annuities
  3. 18 new bequests
  4. 48 people who want to give a major gift AND planned gift

There were also small numbers of individuals who want to do even more! We similarly did the same for a Denver-based hospital in the last month and found an even larger pool of larger gift prospect and we’re helping build the KPIs and plan for a multi channel and high touch approach.