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One Brave Night™ for Mental Health

CAMH_case_studies
Program Name

One Brave Night™ for Mental Health

Client

The Centre for Addiction and Mental Health Foundation

Creative Tactics

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centers in its field. CAMH One Brave Night is a Canada-wide virtual DIY peer-to-peer fundraising campaign. Supporters register as a member of a team or as an individual and raise funds to support mental health. On the designated evening, participants step into the spotlight and share a hidden talent with the world.

Unique Features
  • A national event, participants include health providers, businesses, schools, local communities, and media outlets.
  • The event encourages early-bird registration with a contest to win an iPad Mini.
  • Participants use the hashtag #onebraveselfie to share their experience and connect with others.
We developed an interactive quiz that seamlessly integrated within the Blackbaud TeamRaiser platform to help our participants make the event experience their own. This quiz, along with the robust suite of Participant Center tools, helped us recruit more than 2,000 participants and raise over $700,000 in support of mental health.
The Centre for Addiction and Mental Health Foundation