Integrated Marketing Success Story

After suffering a decline in numbers of donors and total revenue for a number of years, TVOntario enlisted the help of partner agencies, hjc, Harvey McKinnon Associates and Chris Carter Marketing. In September 2010, we embarked on a joint journey to develop an integrated fundraising strategy and have been working together to execute it.

Read this case study to find out how TVO went from fundraising decline to a 26-40% increase over the previous year! Read More →

posted on Feb 27 No comments yet

5 Cancer Organizations, 5 Holiday Campaign Results, 1 Chart

Pulling data and holiday campaign info from 5 different cancer related organizations, we put together a chart to see what makes a successful holiday campaign, and we wanted to look at what was happening throughout the industry. After all, comparing and contrasting always helps to make improvements! As you take a look at the chart, keep in mind that variables such as size and quality of list, timing, etc. will all affect results as well. Read More →

posted on Jan 31 1 comment so far

Case Study: hjc and San Diego Humane Society

hjc started working with the San Diego Humane Society in July 2012. We immediately saw that they already had a best practice year end campaign in place.  Read More →

posted on Jan 31 No comments yet

Three must-haves for your best holiday campaign ever

The last three months of the year mean more to most charities than any other time of the year. Even if your organization brings in enough funds during the holiday season to sustain you through your 9 month fundraising drought (and even if your situation isn’t so extreme), you could be missing out on revenue, new supporters, or creating stronger bonds with donors.

These are three must-haves for your best holiday campaign ever.

Read More →

posted on Aug 23 No comments yet

Featured Interview: Heather McLean

Our friends at the Ontario SPCA are leading the way in integrated fundraising in the nonprofit sector. This month we had the chance to chat with Heather McLean about events, awards and integrated campaigns.

Congratulations on winning an Integrated Marketing Advisory Board (IMAB) award! Tell us about it.
Read More →

posted on Aug 23 No comments yet