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Tracking Infrastructure Development

SDHumane2_case_studies
PROJECT

Tracking Infrastructure Development

Client
San Diego Humane Society
The Challenge

Within 8 weeks, create a tracking infrastructure for all constituent data and activity.

Our Approach

San Diego Humane requested hjc’s services in creating a transparent digital infrastructure that tracks all constituent data and activity. The objectives of the infrastructure were to:

  • Link donation data (made through Luminate) with Google Analytics to understand the demographics, geographics and the sources of all past, present, and future donations
  • Measure the performance of each campaign and online form and improve the results
  • Utilize Google Tag Manager to configure the tracking infrastructure for Google Ads and Facebook

The project was to be completed within 8 weeks.

The Result

Hjc configured the tracking infrastructure as planned and on time. Through this resource, San Diego Human can now observe donations based on demographic and geographic distribution and by source or medium. Each campaign and form can be evaluated based on their donation performance or other predefined metrics.

All the data is presented through a user-friendly Google Data Studio dashboard. For San Diego Humane, the performance of all their campaigns on Google and Facebook can now be evaluated by tracking the value of donations, creating a valuable resource for future success.

The tracking infrastructure hjc developed for us has been an invaluable resource for the San Diego Humane Society. Through it, we’re able to guide our campaigns with much greater accuracy that will garner even better results.
San Diego Humane Society